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Youll learn how to use those principles to influence peoples thoughts in your own life. Robert cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Psychology, persuasion, influence, masses, hypnosis, psychological influence, mind control, thought control collection opensource language english. People may know how to sell, but most were never taught how to persuade. Having just finished reading cialdinis book influence i noticed that this free gift could instead be reframed as a compliance tool, intended to trigger the automatic principle of reciprocity. Influence, the classic book on persuasion, explains the psychology of why people say yesand how to apply these understandings. Cialdini author, george newbern narrator, harperaudio publisher get audible free.
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